With the 2020 election rematch against rival Donald Trump looming, Biden’s team is pulling out all the stops, tapping into Swift’s staggering 280 million Instagram followers to turn the tide in his favour.
The New York Times has spilled the beans on Biden’s strategy to harness the ‘Swift Effect’, leveraging her star power and social media might to woo voters and counter Trump’s surging popularity in the Republican primaries. The Swift charm offensive isn’t just about likes and retweets; it’s a calculated move to rally young voters and open the floodgates to a potential fundraising bonanza.
Taylor Swift, the reigning queen of pop and a political influencer with a Midas touch, catapulted into the political arena with her 2020 endorsement of Biden and Kamala Harris. Her call to arms had a seismic impact, with a single post reportedly driving a jaw-dropping 35,000 new voter registrations.
California Governor Gavin Newsom, a Democratic heavyweight, has sung Swift’s praises, hailing her as a towering figure in mobilising the youth vote. The White House, perhaps in a bid to curry favour with the pop icon, recently slammed scandalous fake AI images of Swift that have been causing a stir on social media.
Meanwhile, Fox News firebrand Jeanine Pirro, a staunch Trump ally, has issued a stern warning to Swift, advising her to steer clear of the political arena. “We don’t want to see you there,” Pirro declared, suggesting Biden is banking on Swift’s star power to climb out of his popularity pit with young voters.
Trump, not one to be outdone in the celebrity endorsement game, boasts support from big names like Kanye West and Kid Rock. As the latest polls hint at a Trump edge over Biden, the race is heating up, with Biden seemingly betting big on Taylor Swift to swing the election in his favour. The question on everyone’s mind: Will Swift’s star-studded influence be the game-changer Biden needs to secure victory?
